So you know the direction you want to go with your project, but not quite sure how to go about it. At Red Valley Media Group, we sit down and consult with you to discuss your vision and the best way to execute it. There are two main categories that artistic fashion videos fall into; Commercial & Cinematic videos and Thematic Showcase videos. Let’s take a closer look at these.
Commercial & Cinematic
These particular fashion videos tend to be favored the most by major brands. The reasoning is due to the production not featuring a hard sell of the product line. Instead, the story tends to be inspirational, moving, and creative. They involve music, choreography, and unique motion graphics. These video styles tend to allow for brands to relay a brief message authentic to their brand that’s entertaining & engaging.
Transparency and empathy are huge in these types of fashion videos and tend to be the other favored style. These films allow for brands to showcase who they are behind the scenes, a more intimate setting that connects with their audience on a more personal level. The tone doesn’t need to be stern either, but can also have a humorous mockumentary feel, or a mashup of different themes that complement the brand. One thing is for sure; thematic showcases are honest, fun, and lighthearted in a humanizing way that relates what matters most to a brand — all in a sleek and comfortable package.
Whether you’re doing a live runway show or a fashion documentary, the video and photo production crew at Red Valley Media Group are knowledgable and prepared to take your project on. If you would like more information, please do not hesitate to reach out to us. Our CEO & Director, Doug Farra, and his team are ready to take your call!