03/03/2020: Establishing a strong social media presence is a great way to market under-budget. You can utilize your social media channels to generate business leads with minimal monetary investment quickly. Given the right info, your marketing strategy budget can work best for you and your business. There are three key factors to doing this:
First and foremost, Be Active. It is vital to post and be active on social media, with a minimum of 1-2 posts daily on all your social media channels. Doing this allows you to establish a rapport for your brand and a sense of regularity, which is essential to your followers and new leads as well. The more active you are, the better, as it shows that you are communicative and interactive with your clients and brand.
Second, Create Compelling Content, the type of content that yields significant results. Two specific types of content are relatively easy to accomplish, user-generated content (USG), and ephemeral content (Stories). USG Is one of the most effective methods of social media marketing. Traffic can be easily generated, in turn adding virility to your company or brand. Studies have shown that, though this method takes some heavy lifting on your part, consumers trust USG content 50% more than they believe other media, which is why its the most successful method to increase your lead conversions. With Ephemeral Content, whether Instagram, Facebook, or Snapchat, temporary stories increase brand awareness and follower engagement. Stories add a certain level of transparency and authenticity to your business, showing viewers that you are open and real, and ultimately upping your brand awareness. Many brands are now using ephemeral content or disappearing content as an essential aspect of their overall marketing strategies, finding that stories give leverage, drive urgency, and engagement from your audience.
Lastly, Focus On Quality. The quality of the content created MUST be high caliber. Videos and images must be crisp and easy to view. If the content can’t be understood, you can’t expect a follow, alike, or let alone a new lead. With the use of a DSLR, Mirrorless camera, or a superior grade phone camera, you can perfect your social media look in a strategy that can pay off. Thankfully, tons of apps can help you get started; here are just a few available on Android & iPhone:
- Snapseed: A free photo editing app that allows you to edit & apply pro filters to your images & video for social. Your pictures need to carry a specific look and theme for brand awareness.
- Adobe Spark: As a part of the Creative Cloud, Adobe Spark has an online desktop version as well as a fully immersive mobile App. This program is excellent for creating branded content. It allows you to apply .png logo & apply text & images, provides an immense library of content to edit and create new content, including engaging animation effects for every social media platform size.
- StoryArt: Is an app that lets users create animated stories from a wide variety of templates. This app is a good back up to Adobe Spark to add some curated art to your social media with a bit more ease of use and speed. The templates are editable and allow for photo & video story display. It also has a highlight cover creation tool for social stories that you’d like to pin to your page.
- Giphy: This app lets you create gifs from the animated videos or stories you create. Giphy is excellent for adding videos in places that don’t allow for large content like google business posts and twitter. It’s also great for creating your own branded gifs to use on your social posts.
Allocating and advocating funds for your social media marketing can be difficult. We at Red Valley Media Group specialize in creating business to business marketing content and hope that with the information we’ve provided, helps to establish your social media presence firmly and under-budget.