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Category Archives: Branding Video

Magic Fashion show, CES, Fashion, Fashion show, runway, technology, Video, Production, fashion film, live production, Red Valley Media Group, Artistic, Artistic Fashion film, artistic fashion video, Las Vegas, Karma & luck, Thematic, Cinematic, commercial, brand video, showcase, documentary, product placement, look book, behind the scenes, behind the brand, lifestyle video

The Top 2 Ways to Make a Game-Changing Artistic Fashion Video

01/31/2020: Now well into 2020, and it is well known now how an artistic fashion video campaign can be a game-changer for a fashion brand. At Red Valley Media Group, we understand this fact and use, not only our expertise, but our high-caliber skills to assist our clients in achieving their video production goals.

So you know the direction you want to go with your project, but not quite sure how to go about it. At Red Valley Media Group, we sit down and consult with you to discuss your vision and the best way to execute it. There are two main categories that artistic fashion videos fall into; Commercial & Cinematic videos and Thematic Showcase videos. Let’s take a closer look at these.

Commercial & Cinematic

These particular fashion videos tend to be favored the most by major brands. The reasoning is due to the production not featuring a hard sell of the product line. Instead, the story tends to be inspirational, moving, and creative. They involve music, choreography, and unique motion graphics. These video styles tend to allow for brands to relay a brief message authentic to their brand that’s entertaining & engaging.

Thematic Showcases

Transparency and empathy are huge in these types of fashion videos and tend to be the other favored style. These films allow for brands to showcase who they are behind the scenes, a more intimate setting that connects with their audience on a more personal level. The tone doesn’t need to be stern either, but can also have a humorous mockumentary feel, or a mashup of different themes that complement the brand. One thing is for sure; thematic showcases are honest, fun, and lighthearted in a humanizing way that relates what matters most to a brand — all in a sleek and comfortable package.

Whether you’re doing a live runway show or a fashion documentary, the video and photo production crew at Red Valley Media Group are knowledgable and prepared to take your project on. If you would like more information, please do not hesitate to reach out to us. Our CEO & Director, Doug Farra, and his team are ready to take your call!

Are you interested in creating your own artistic fashion video? Let us help you make bold content that reaches big audiences!

Beyond the Screen: Nectar Bath Treats

Beyond The Screen

Commercial Video
with Nectar Bath Treats

12/23/2019: Red Valley Media Group was welcomed into the Corporate Headquarters of Nectar Bath Treats. The video production crew got to work their commercial magic. Here is a behind the scenes look at the process.

Nectar Bath Treats is an all-natural skincare and bath products company, based in Las Vegas, NV, with a total of 8 locations across Nevada and California. They pride themselves in providing plant-based & handmade products with no artificial or non-eco additives.

With a company culture just as whimsical as their products, and made of people who are just as unique, it was obvious that they are passionate about the environment, customers, and their communities.

Red Valley Media Group, was honored to be invited into their inner sanctum, their corporate offices in the Southeast part of the Las Vegas Valley. Our elite production crew, made up of our Director & Director of Photograpy Doug Farra, Assistant Camera Op Yev Zakharkin, and two production assistants, got to work on the newest commercial social media video project for NectarUsa.com.

On-site at Nectar Bath Treats in-house production photography & video studio, the crew set up a green screen environment for adding high caliber video effects in post-production. A variety of equipment was used in the 10-hour process. The main video camera utilized was the Sony XDCAM PXW-FS5, and for the behind the scenes photography, the Canon EOS R was used.

Our entire production crew, whether directing, operating a camera, prepping the scene, or setting up the set, was dedicated to assisting Nectar Bath Treats in creating transparent video content that was true to their brand & company culture.

As we move on into the next phase of the project, post-production, we can’t wait to show you more! Stay tuned for the finished video content coming soon!

Are you interested in creating your own captivating commercial content? Let Us make you a make a bold commercial that reaches big audiences!